Prompt:

For this project we were instructed to create or rebrand a foreign product.

Result:

I chose to create a new pasta brand called Passera Pasta. The name comes from Italy’s national bird, the sparrow, which is passera in Italian. I decided that I wanted to make this an ecofriendly brand. The idea was that all the packaging would be made from recyclable cardboard, and inside the box would be seed paper, so the customer would be able to grow their own herbs.

There were many trials and errors with creating the right packaging for this product, but this project was a lot of fun to complete, from designing the pattern to making actual paper.