Prompt:

We were tasked with creating a catalog for a company of our choice. I chose Hello Fresh. I had never seen a catalog from them before and I wanted to challenge myself.

Result:

This was my first time creating a catalog this extensive. Making sure that everything flowed together while also staying true to the brand’s identity was an experience. The most challenging thing about this project was limiting myself to just 24 pages when I knew that I could have added more recipes and sections; this is probably my favorite project I’ve done.